BRS Media launches Registry Management for Top Level Domains

BRS Registry to offer Strategic Marketing, Brand Development and Data Analysis to Top Level Domains!


San Francisco CA February 28, 2024 – BRS Media, a diverse and growing media e-commerce firm that assists traditional and interactive media companies build and brand on the power of the Internet, announced today BRS Registry offering Top-Level Domain operators data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling.


In 1998 BRS Media launched a little known country domain extension and turned into one of the best recognized and most successful rebranded Top-Level Domain (TLD) in the history of the Internet. This TLD continues to have a compelling reputation as a ‘Cult Brand’ Top-Level Domain, a distinctive and alternative style that differs from existing top-level domains. A quarter-century on, the TLD has evolved to meet the growing demand and creativity of its clientele, which has a thriving and diverse client base and over 1.1 Million followers across Social Media that enthusiastically support the TLD.


“We are excited and thrilled to be launching BRS Registry Management based on our twenty-five plus years of professional & successful experience in strategic marketing and brand development for Top-Level Domain Registry Operators,” remarked George T. Bundy, Chairman & CEO of BRS Media Inc. “As a Category Creator in the Domain Industry, BRS Media pioneered the ‘Industry Specific’ vertical domain space with dotFM over a quarter-century ago and the .FM Top-Level Domain continues to be at the forefront of innovative technology.”


The Internet Corporation for Assigned Names and Numbers (ICANN), has acknowledged that: “TLD operators face a challenging task of building consumer awareness and this can and may take significant time and effort”. In today’s ultra-competitive market a brand strategy and marketing plan are a necessary prerequisite to long term success. BRS Registry Management focuses on; Brand Experience, Brand Definition, Platform & Positioning, Content Marketing Strategies, Brand and Portfolio Architecture, Providing Registry Operators with Insights and Trends, Opportunity Assessment, Action Prioritization, Impact Qualifications, Content Marketing Execution and Social Media Brand Marketing.


Meet us at ICANN79 in San Juan, Puerto Rico, or connect via BRS Registry at https://brsregistry.com



About BRS Media, Inc:

Based in the South of Market district (SoMa) of San Francisco CA, BRS Media was established in 1995, featured as one of the fastest growing privately held companies by the SF Business Times and Inc. Magazine for five consecutive years. Its portfolio of leading online properties includes: BRS Registry, Strategic Marketing, Brand Development and Registry Management for Top Level Domains; dotFM® & dotAM®, spotlighting Domain Innovation for media based .FM and .AM domains; dotRadio™ extensions .RADIO.am & .RADIO.fm, Radio’s only Open & Innovative Domain Extensions; Main Street Branding™, helping Clients Assemble a World Class Identity and iRadio® Service. Main Street Branding and dotRadio are trademarks; and dotFM, dotAM and iRadio are registered trademarks of BRS Media, Inc.


Junaid Siddiqui

BRS Media Inc.

Email: jsiddiqui@brsregistry.com