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Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

 

 

The “Four Quadrant” Matrix is used by consultants, executives and strategy teams and project managers to solve problems such as SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and is one of the most valuable and widely used tools for decision making.

For the first time BRS Media, a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain Marketplace, has released the Industry’s first Brand Awareness Analytics for consumer recognition of TLDs.

The Quadrant Brand Analytics are based on value of factors, including but not limited to; yield per domain name, price point, popularity of sites, type of usage, and TLD recognition. Each of the four sections has a specific combination of negative and positive values for x and y. The coordinate axes divide the plane into four quadrants, labelled first, second, third and fourth as shown.

This TLD Industry Quadrant Brand Analytics reflect the strengths, weaknesses, opportunities, and threats of consumer awareness and brand development across the Top-Level Domain sector. Our focus is to help registry operators to better understand the relationships between building consumer awareness and brand strategy (Yield/Visibility), to ensure that a TLDs culture cuts through and translates into best-in-class online experience for the audience and clients.

 

  Focus on 1st Quadrant:

 

The 1st Quadrant focuses on Weaknesses and Opportunities of the Lower Yield, Low Visibility TLDs in the Sub-Dollar Commodity based sector. Better longer term opportunities could be achieved with building consumer awareness and brand recognition, in an attempt to achieve better Yield and Visibility, that will increase the Top-Level Domains Brand Currency valuation.

BRS Media will be in attendance at the ICANN meeting in Montreal, Canada. New gTLD, ccTLD or Legacy TLD Registry Operators looking to position Top-Level Domains to cut through and translate into outstanding online experience for the audience, contact George Bundy or schedule a call via branding@brsmedia.com  

 

BRS Media, Inc. to Launch Brand Registry Services for Top-Level Domains

BRS Media, Inc. to Launch Brand Registry Services for Top-Level Domains

The company pioneered the Industry Specific and Branded TLD space over 20 years ago.

San Francisco CA March 5, 2019 – BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, today announced the Company would begin offering its successful Brand Registry Services to Top-Level Domain Operators, for the first time in over 20 years. BRS Media is a leading-edge firm that combines data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain Marketplace.

BRS Media launched a little known country domain extension in 1998 and turned it into one of the best recognized and most successful rebranded Top-Level Domain (TLD) in the history of the Internet. This TLD continues to have a compelling reputation as a ‘Cult Brand’ Top-Level Domain, a distinctive and alternative style that differs from existing top-level domains.Twenty years on, the TLD has evolved to meet the growing demand and creativity of its clientele, that has a thriving and diverse client base and over 1 Million followers across Social Media that enthusiastically support the TLD. Even with the release of over 1200 New Top-Level Domains, this TLD showed a Year-Over-Year traffic growth of over 10% in 2018 and an over 50% growth since 2012.

“We are excited and thrilled to offer for the first time, our twenty plus years of professional & successful experience in strategic marketing and brand development for Top-Level Domain Registry Operators.” remarked George T. Bundy, Chairman & CEO of BRS Media Inc. “Our primary focus is to create and support Top Level Domain brand goals by development and management of marketing processes and platform strategies to ensure that a TLDs culture cuts through and translates into best-in-class online experience for the audience and clients.”

In a recent letter to a New Top-Level Domain Operator, The Internet Corporation for Assigned Names and Numbers (ICANN), acknowledged that: “New gTLD operators face a challenging task of building consumer awareness and this can and may take significant time and effort.” and “introduction of new gTLDs to the market would involve significant effort and investment by the registry operators”. In addition, a recent Amendment by the U.S. Department of Commerce recognized, “.. that ccTLDs, new gTLDs, and the use of social media have created a more dynamic DNS marketplace.”

In today’s ultra-competitive market a brand strategy and marketing plan are a necessary prerequisite to long term success. BRS Media’s Brand Registry Services focuses on; Brand Experience, Brand Definition, Platform & Positioning, Content Marketing Strategies, Brand and Portfolio Architecture. Providing Registry Operators with Insights and Trends, Opportunity Assessment, Action Prioritization, Impact Qualifications, Content Marketing Execution and Social Media Brand Marketing.

BRS Media will be in attendance at the ICANN meeting in Kobe, Japan. New gTLD, ccTLD or Legacy TLD Registry Operators looking to position Top-Level Domains to cut through and translate into outstanding online experience for the audience, contact George Bundy or schedule a call via registry@brsmedia.com    

About BRS Media, Inc:

Based in the South of Market district (SoMa) of San Francisco CA, BRS Media (https://brsmedia.com) was established in 1995, and is celebrating over 20 years Online, featured as one of the fastest growing privately held companies by the SF Business Times and Inc. Magazine for five consecutive years. Its portfolio of leading online properties includes: dotFM® & dotAM®, spotlighting Domain Innovation and Brand Registry Services for media based .FM and .AM domains; dotRadio™ extensions .RADIO.am & .RADIO.fm, Radio’s only truly Open & Innovative Domain Extensions; @RADIO.am & @RADIO.fm, Premium Web-based Email Services and iRadio® Service. dotRadio is a trademark; and dotFM, dotAM and iRadio are registered trademarks of BRS Media, Inc.

Junaid Siddiqui

BRS Media Inc.

Email: jsiddiqui@brsmedia.com